Abstract
Entrepreneurship culture in Nigeria has emerged as a vital driver of economic development, innovation, and social transformation. High unemployment rates, a growing youth population, and limited formal job opportunities have pushed many Nigerians toward entrepreneurial ventures, particularly within micro, small, and medium enterprises (MSMEs). This study meant to investigate the entrepreneurship culture in Nigeria and proposes strategies to solve these obstacles through expanding different opportunities. The research used a descriptive survey design method. The data are primarily gathered through the use of structured questionnaire. The study involved a total population of 3156 peoples, and a sample size of 355 was used through using the Cochran formula. 302 questionnaire was successfully retrieved out of 355 and this was used to carry out the study. The data presentation and analysis were used through descriptive statistics, while pearson correlation analysis was employed to test the hypotheses. The findings showed that there is a strong positive correlation between digital access and startup growth showing that regions with better digital resources exhibit higher cultural levels of business innovation. On the contrary, greater regulatory hurdles are associated with slow growth and success of digital entrepreneurship businesses. Although entrepreneurial intentions (culture) indicate slight variations between digital and offline sectors, the similarity indicates a common entrepreneurial spirit across different sectors in Nigeria. Based on the results, the study recommends entrepreneurship culture as a top priority in online infrastructure, optimizing regulatory approvals, and tailored support for specific industries to foster a conducive environment for entrepreneurship.
Keywords: Entrepreneurship, Culture, Dispatching Challenges, Opportunities, Global Digital Economy